Generative Engine Optimisation
Get Recommended by AI.

What Is Generative Engine Optimisation?

For twenty years, getting found online meant one thing: rank on Google. That's still important, but it's no longer the whole picture.

People now ask AI, "Who is the best web designer in Wirral?" and get a direct recommendation. No scrolling through ten blue links. No comparing five tabs. Just one answer. If your business isn't the one being recommended, you're invisible to a growing share of your potential customers.

Generative Engine Optimisation (GEO) is the practice of structuring your online presence so that large language models - ChatGPT, Perplexity, Google's AI Overviews, Microsoft Copilot - recommend your business when someone asks a relevant question.

GEO vs SEO

GEO builds on traditional SEO but adds layers that AI models specifically care about. Think of SEO as getting you onto page one. GEO gets you into the answer.

What AI Models Look For

AI doesn't rank pages. It synthesises information from across the web and decides which businesses to recommend based on:

• Structured data that AI can parse cleanly - schema.org markup, consistent formatting, machine-readable content
• Consistent NAP (name, address, phone) across every directory, citation, and profile
• Authoritative content that answers real questions in your niche with depth and specificity
• Third-party mentions on trusted sites - directories, press, industry blogs, review platforms
• Entity clarity - a clear, unambiguous identity that AI can confidently associate with your services and location

Why Now?

AI models are still forming their "opinions" about local businesses. The training data, the citation networks, the entity associations - they're all being built right now. Businesses that show up consistently with clear, well-structured information today are the ones that get locked in as recommendations.

Waiting means letting competitors establish themselves in AI outputs first. Once an AI consistently recommends your competitor, displacing them takes significantly more effort than claiming that position early.

Our GEO Process

We combine technical implementation with content strategy to build your presence across the channels AI models draw from:

1. Audit your current AI visibility. We prompt ChatGPT, Perplexity, Gemini, and AI Overviews with queries your customers would use, and log where you stand.
2. Fix your structured data. Schema markup, sameAs links, entity consistency, and machine-readable content across your site.
3. Build your citation network. Consistent presence across directories, review platforms, and industry-specific sites.
4. Create citable content. FAQ pages, definitive guides, and structured answers that AI models are designed to extract and quote.
5. Earn third-party mentions. Digital PR, guest content, and authoritative backlinks that AI cross-references as trust signals.
6. Measure and iterate. Regular AI visibility checks, tracking mentions and recommendations over time.

GEO + SEO: One Investment, Two Channels

The work that powers GEO - structured data, quality content, consistent citations - also strengthens your SEO. We don't treat them as separate campaigns. Every piece of work we do feeds both channels, because the signals that rank you on Google are the same signals AI uses to decide who to recommend.

Read more about our SEO approach or explore our deep dive into how AI sees your business.